DAVAO DEL NORTE - Ata-Manobo traditional corn-coffee is set to be introduced to the mainstream market in Davao Region. As a springboard, twenty-four (24) individuals mostly members of the Dagohoy Ata-Manobo Kabatan-onan Organization (DAMKO) were trained on the basics of Product Packaging and Labeling at Bagsakan Center, Purok 4 Sitio Mangga, Barangay Dagohoy, Talaingod last April 30, 2021.
Lectures were reinforced with a simulation-workshop on developing a sample product packaging and label for raw eggs. Participants acknowledged its significance in maintaining the goods quality and in gaining competitive market advantage. “Packaging of the product is the silent seller because its presentation on the shelf creates a Buy Me psyche to the consumers”, DOST XI’s Technology Innovation and Packaging Innovation head, Mr. Arnel M. Rodriguez emphasized.
The activity concluded with the turn-over of product packaging using a biodegradable laminated kraft standup pouch as the new face of the corn-coffee. “Dakol lagboy nu nuhulo ka kuynawa ko. Dakol no salamat to DOST” (I felt so much happiness. Thank you very much DOST), Ms. Genila C. Lagare, DAMKO’s adviser expressed gratitude on the government’s support to the indigenous people in Talaingod.
This undertaking is one of the series of interventions to establish a coffee processing facility under the DOST-Community Empowerment thru Science and Technology program with funding from the Congress-Introduced Increases (CII). The project key partners are the Local Government of Talaingod through its Local Youth Development Office (LYDO), Department of Trade and Industry, and the Davao del Norte Investment and Promotion Center (DNIPC).
DOST XI S&T Promotion